by Leonie Thomas | May 10, 2015 | Marketing, May 2015, work-winning
I have blogged about CRM before here and here. This post details the top 6 benefits of using CRM in construction businesses. The top 6 benefits of using CRM in construction businesses #1 Managing the flow of business development intelligence [bctt tweet=”CRM...
by Leonie Thomas | May 1, 2015 | Bid resources, Construction, Marketing, Marketing resources, May 2015, projects
My earlier post talked about how to capture project information. In this post I am going to talk about the myriad ways you can recycle and reshape it, to create a range of content suitable for multiple channels and platforms. Marketing Examples Bid collateral Case...
by Leonie Thomas | May 1, 2015 | Bid resources, bidding, Winning work, work-winning
There are two key pieces of work-winning collateral which are sure to be requested for each construction submission, whether it is a PQQ or ITT. These are project information sheets or case studies and CVs. [Tweet “CVs provide the opportunity for the bidder to...
by Leonie Thomas | Apr 28, 2015 | April 2015, Marketing, Marketing resources, Winning work
Project information capture: a construction marketer’s biggest challenge Without a doubt a construction marketer’s biggest challenge is securing and interpreting a never-ending stream of project information to enable quality content marketing to be...
by Leonie Thomas | Apr 24, 2015 | April 2015, ITTs, PQQs, Winning work
Last week I was invited to speak at Constructing Excellence’s Manchester group, giving my response to the bid cost survey published in Construction News earlier in the month. The results of the survey clearly demonstrate opportunities for the industry to change...
by Leonie Thomas | Apr 20, 2015 | Marketing, Marketing resources, work-winning
My original CRM post was turning into a bit of a monster, so I have split it out. I have been involved with CRM at a variety of stages in a number of different businesses over the years and there are always recurring themes. This piece looks at some key points of best...
by Leonie Thomas | Apr 20, 2015 | Marketing, Marketing resources
I have had a number of conversations about the value of CRM over the past few months and have recently been commissioned to investigate implementing a system for a new client. This has got me thinking about what the value of CRM is in construction businesses and what...
by Leonie Thomas | Apr 19, 2015 | Buildings I love
Following on from my recent blog post about Manchester, one of the reasons I committed to the built environment sector as a marketer was the ever-changing landscape in the city I grew up and continue to live in. This gave me an abiding love of buildings, and how they...
by Leonie Thomas | Apr 14, 2015 | bidding, Winning work, work-winning
Further to the post I wrote in November 2014 about the bid cost survey MarketingWorks and the University of Reading were undertaking, the results have recently been published in Construction News. The results were very instructive and clearly demonstrate the need for...
by Leonie Thomas | Apr 12, 2015 | Marketing, Marketing resources, Social media
Pinterest isn’t automatically thought of as being a key social platform for construction marketing, but I believe it’s one of the most useful and one of the most underused in the industry. Current demographics suggest more women than men use the visual...
