Maximising awards shortlistings

Maximising awards shortlistings

So now you have entered the awards and been shortlisted, how do you maximise the marketing opportunities? An awards shortlisting is great news to share with the industry, your clients and employees. This post gives you some ideas. 

Social media

Share your good news on social media, telling everyone about the project. Link these posts to a case study on your website and online media pieces from the awards organisation, communicating the businesses that have been shortlisted. Follow the hashtag on Twitter, Instagram and LinkedIn, liking the posts and following everyone else that has been shortlisted. 

Using the logo

Most awards will have a logo you will be able to use as a shortlisted business, so make the most of this by adding it to your website, social media, email footers and other collateral.

Update your project case study

Update the case study with award details and the logo – demonstrate this project was good enough to be shortlisted for an award and explain the reasons why. 

Put the case study on the website

Develop a case study for the project or innovation you have been shortlisted for, and publish it on your website. Regularly share links to this through your social media up to the awards event.

Attend the event

Attending the event will give you a great opportunity to network with other attendees – often senior individuals from organisations or potential clients. Take the opportunity network with other businesses – you never know who you might meet! Live tweeting using the awards hashtag can be really effective and a great way of celebrating with the other winners.

After the event 

After the event, share the official photos and don’t forget to tell everyone how you did! 

Are there any angles I’ve missed – what other ideas do you have for maximising awards submissions? Get in touch and let me know! 



9 tips to guarantee awards shortlisting

9 tips to guarantee awards shortlisting

My awards list demonstrates the breadth of awards open to businesses operating in the built environment and given all the benefits outlined in my previous post, they really should be forming a central part of your marketing strategy.

So, once you have committed to taking part, how can you guarantee getting shortlisted? Here are my top nine tips:

1 – Develop a programme of awards submissions  

Creating a programme of award submissions for the next 12 to 18 months makes sense – which projects, initiatives or innovations do you want to tell everyone about and which awards will do this most effectively. Do your research into categories and the audience of awards – which opportunities best align with your marketing and business development strategies?

2 – Get the buy-in of the client and the project team 

Getting the buy-in of the client and rest of the team is often a part of the process that is overlooked. Make them aware of your submission to pool content, information and photographs, as well as sharing costs if you can. Projects are a collaborative effort, so it makes sense to involve them in any awards submissions you are preparing. You may also want to check whether the client needs to grant any permission for the submission or review the copy and photographs before the deadline.

3 – Understand your organisation’s marketing

As well as promoting the work you have finished, awards are also a good way of building your profile in other sectors, providing the opportunity to meet new clients and make new contacts. Which sectors is your business strong in, and therefore wants to maintain a high profile, and which sectors does your business want to gain more exposure in? Building this into your awards strategy will increase the value.  

4 – Understand the awards you are submitting

Fully understand the award requirements before you start your submission, including what this submission will need and who the previous winners were, as well as who else was shortlisted. Assess whether your organisation or project is a good fit based on this information. Other things to consider are whether the awards have the profile and reach you are looking for, whether there is a fee to enter, and whether you have the time and marketing budget to complete the submission and attend the awards event.

5 – Project, rather than award-led

Select your awards on the basis of the stories you have to tell and the achievements you have made in the past 12 months, rather than your selection being award-led.

6 – Evidence, evidence, evidence

As well as having a good story to tell, this also needs to be supported by compelling evidence in the form of photographs, plans, performance metrics and glowing testimonials from the client team, stakeholders or wider project team. Strong evidence provides a good framework for your submission, as well as providing context and will often reduce the overall word count, because a picture can tell a thousand words.

Has this information been captured as part of the project delivery phase, or will you be scrabbling around for images last minute? If you are not able to easily bring this information together, think carefully about proceeding.

7 – Review all of the questions in advance of starting the submission 

Review all of the questions. Can you answer them all? What are the gaps are how easy will they be to fill? Will you need to work with a range of technical people, or as the awards writer, will you be able to complete most of the submission on your own?

8 – Stick to the word count

Always stick to the word count, but remember, like a bid, the word count is a limit rather than a target, so if you don’t have anything more to say that will add value, just stop writing.

9 – Follow the instructions

This sounds simple enough – but can often catch people out. Particularly look out for how the submission needs to be made (email or portal?), whether there are fees involved (and what they are), and any other requirements you will need to fulfil before your submission is completed.

These are the main points that have stood me in good stead over the years – do you have any more to add? What is your awards strategy for 2020?

7 reasons to enter built environment awards

7 reasons to enter built environment awards

As my awards list confirms, there are so many awards across the built environment, celebrating achievements from design to products and everything in between. But what are the other benefits of submitting awards and what should they form part of your marketing strategy if you are a business operating in the built environment? 

Being award-winning

So many things are described as being ‘award-winning’ these days – so set yourself apart by actually winning an award! Awards are a quality mark and being considered the best of the best in your sector or peer group provides external validation within industry and client groups. Awards also benchmark your performance with the rest of the industry. 

Reviewing your business/project/initiative from an external perspective

The submission process forces you to consider your business, project or initiative from an external perspective. What are the features that set it apart and what benefits did these bring the client or wider team? Articulating these clearly will bring value beyond the award submission.

The opportunity to strengthen relationships with clients and other stakeholders

Awards provide the opportunity to tell the story of the project, as well as giving you the opportunity to further strengthen your relationship with your client by promoting their project and sharing the success at the awards event.  

Employee recognition

Project teams work really hard to deliver schemes or find solutions to challenges. Recognising this effort and achievement builds morale and emphasises team spirit.

Attracting future talent

The best talent wants to work for award-winning organisations and demonstrating that you are the best will attract and retain the best future employees.

Marketing, PR and networking

Award shortlisting or wins are a good reason to tell everyone what you have achieved via social media or PR. The judging process and awards event will also give you the opportunity to have your logo on the awards materials, as well as networking at a senior level, potentially opening doors to new opportunities, markets, clients and projects.

Built environment awards 2020

Built environment awards 2020

For your Christmas present this year, we have compiled the ultimate list of built environment awards for 2020, so you don’t have to. These awards cover architecture, construction and engineering, with a smattering of other stuff, including social value and groundworks. You can download the full list below. If there are any that have been missed out, let us know and we will add them. A Twitter list has also been put together to keep track of awards activity. 

This spreadsheet will be refreshed and re-published monthly, so keep your eyes peeled on Twitter and LinkedIn for updates and if you need any help writing your awards submissions, you know where to come! 

Built environment awards list 2020

Award name Deadline Awards event Contact details Website Sector/specialism
LABC – Wales 31/12/2019 15/05/2019 “ ” Regional – Wales
Ground Engineering GE Awards 10/01/2020 11/06/2020 Ground engineering
UK Property Awards 2018/2019 23/01/2020 21/4/2020 Property
Construction News Awards 24/01/2020 09/07/2020 Construction news
LABC – London 24/01/2020 01/05/2020 Regional – London
LABC – North West 24/01/2020 24/04/2020 Regional – North West
RICS Social Impact Awards 31/01/2020 24/09/2020 Social value
LABC – Central 31/01/2020 15/05/2020 Regional – Midlands
BD Architect of the Year Awards 07/02/2020 21/05/2020 architecture and design
Women in Rail 07/02/2020 6/5/2020 Rail
LABC – East Midlands 07/02/2020 22/05/2020 Regional – Midlands
LABC – East Anglia 14/02/2020 05/06/2020 Regional – East Anglia
LABC – South West 14/02/2020 05/06/2020 Regional – South West
Constructing Excellence Awards London & South East 17/02/2020 tbc � Regional – South East
LABC – Northern 21/02/2020 12/06/2020 Regional – Northern
LABC – South East 28/02/2020 19/06/2020 Regional – South East
LABC – West Yorkshire 28/02/2020 19/06/2020 Regional – Yorkshire
Constructing Excellence Awards Wales 02/03/2020 Regional – Wales
Northern Housing Awards 05/03/2020 13/05/2020 residential
LABC – West Midlands 20/03/2020 03/07/2020 Regional – Midlands
LABC – West of England 20/03/2020 10/07/2020 Regional – West of England
Sunday Times SME Export Track 100 27/03/2020 tbc business
LABC – North & East Yorkshire 27/03/2020 05/06/2020 Regional – Yorkshire
Dezeen Awards 02/06/2020 November 2020 � architecture and design
Civic Trust Awards 2019 24/07/2020 architecture and design
The Green Apple Environment Awards 31/07/2020 November 2020 environmental best practice
Ahead Europe June 2020 November 2020 hotel sector
Constructing Excellence Awards North East June 2020 tbc Regional – North East
Construction Manager of the Year Awards March 2020 November 2020 construction
Insider North West Property Awards March 2020 May 2020 Property
The ABB Leaf Awards May 2020 October 2020 architecture and design
RIBA President’s Awards for Research tbc tbc academic research
AJ100Awards tbc June 2020 architecture and design
The AJ Retrofit Awards tbc tbc architecture and design
AJ Architecture Awards tbc November 2020 architecture and design
Archiboo Web Awards tbc architecture and design
RIBA Stirling Prize tbc architecture and design
Architects Journal Women in Architecture Award tbc architecture and design
RIBA regional awards tbc tbc architecture and design
Manchester Society of Architects Awards tbc November 2020 Awards
North West Property Awards tbc October 2020 Awards
Lloyds Bank National Business Awards 2018 tbc December 2020 business
Construction Enquirer Awards tbc October 2020 construction
On The Tools Awards tbc November 2020 construction
The National Federation of Builders Awards tbc tbc construction
British Demolition Awards tbc July 2020 Demolition
The Energy Awards tbc November 2020 energy
The British Engineering Excellence Awards tbc October 2020 engineering
ACE Consultancy & Engineering Awards tbc 04/06/2020 engineering
World Architecture Festival tbc tbc Festival
The House Builder Awards tbc tbc housebuilding
The Sunday Times British Homes Awards tbc tbc housebuilding
The Daily Telegraph Homebuilding & Renovation Awards tbc tbc housebuilding
The BALI National Landscape Awards tbc December 2020 landscape
The Wood Awards tbc November 2020 materials
Brick Awards tbc November 2020 materials
The Concrete Society Awards tbc November 2020 materials
Construction Investing in Talent Awards tbc November 2020 people
Constructing Excellence Awards East Midlands tbc 10/5/2020 Regional – East Midlands
Constructing Excellence Awards West Midlands tbc April 2020 Regional – Midlands
Constructing Excellence Awards Norfolk tbc May 2020 Regional – Norfolk
The Grafters Awards tbc 15/10/2020 Regional – North West
“Greater Manchester Chamber Awards, including Building of the Year ” tbc tbc Regional – North West
North West Regional Construction Awards tbc July 2020 Regional – North West
Constructing Excellence Awards South West tbc tbc Regional – South West
Constructing Excellence Awards Yorkshire & Humber tbc tbc Regional – Yorkshire
The WAN Residential Awards tbc tbc residential
AR House Awards tbc December 2020 residential
Inside Housing Development Awards tbc November 2020 residential
The Building Awards tbc November 2020 The building
The British Construction Industry Awards (BCIA) tbc tbc construction
The APS National CDM and Student Designer Awards tbc tbc health and safety
The Construction Computing Awards – The Hammers Construction IT