The top 6 benefits of using CRM in construction businesses
#1 Managing the flow of business development intelligence
[bctt tweet=”CRM systems organise the diverse flow of information from wide-ranging stakeholders.“]
Companies working in the construction sector strategically manage relationships with a wide range of stakeholders, including contractors, architects, engineers, clients, consultants and local authorities. Efficiently capturing, managing and interpreting this data is critical to effectively controlling the business development and bidding processes. A CRM system streams this diverse inflowing information, allowing it to be efficiently interpreted.
#2 Knowledge and understanding of clients, consultants and other stakeholders
[bctt tweet=”Segmented information allows you to understand your clients and target your marcomms”]
Over time a significant bank of quality data will be captured, including projects worked on together and opportunities referred. This information is extremely valuable in the business development and work-winning processes. Segmented information also enables you to sort the organisations you work with and target your marketing communications. For example segmenting by discipline, by value of opportunities referred or by client type.
#3 It provides quality management information
[bctt tweet=”CRM provides real-time management information, allowing for informed decision-making”]
Decision making is well-informed by real-time data and provides real visibility across the business, accessible by everyone. This is particularly useful around pipeline management and sharing relationship/marketing information across the business. A CRM system can also provide the perfect location for sharing project-related collateral, or information on organisations you have relationships with.
#4 Proactive management of business processes
Tasks and activities can be diarised and centrally coordinated, as well as providing total visibility around who is responsible for specific actions.
#5 Drives efficiency throughout the business
CRM provides a single location for a whole host of information. This ranges from the simple to the more complex and minimises replication.
#6 Improved relationships within the business
[bctt tweet=”Sharing information across the business improves relationships and increases efficiency”]
Sharing client information across the business improves relationships between teams, as well as developing a culture of working together towards common goals. This is particularly important for organisations based in a number of offices.
I have worked with many CRM systems, particularly during implementation stages. I can work with you to develop the right protocols for your business to drive the right insights from the data.