Top tips for project information capture
- Maintain an ongoing dialogue with your technical colleagues and know where projects are up to in relation to key milestones. This habit will help all other aspects of your marketing as well.
- Develop case studies from inception or commission. Key information to gather includes:
- Dates (design and construction phases)
- Services being provided
- Current workstage
- Challenges and solutions (ie, what are the issues and how are they being solved?)
- Sustainability, including how features are being integrated into design and what the expected outcomes are.
- Keep all the above information updated regularly and encourage joint ownership between marketing and delivery.
- Always provide quantifiable evidence of any claims made, including statistics.
Quality project information… Why do you never have it when you need it? Actually it’s a marketer’s biggest challenge working in the built environment. Why do we want all this project information, anyway? To me quality information equals quality content and collateral, enabling efficient and meaningful communication about project benefits rather than project features.The advantages of an organised and proactive bank of quality project information are:
- Developing compelling marketing messages about design and construction approach and being able to evidence them with statistics and client testimonials.
- Producing quality project case studies which go beyond the standard project description. These case studies score points at PQQ and ITT stage, ultimately winning projects.