One of the joys for a marketer working in the built environment sector, is the visuality and visibility of the end product. This can be a building across a range of sectors, or a road or bridge.

I have been talking with the senior management at work about the possibility of using Instagram to promote completed buildings, or even projects being built.

Is anyone else using Instagram in this way? What results are you getting? Do you have any tips or hints to make the process more efficient or get better results?